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Senior Brand Associate – Parent & Child Club at Britam

  • Job TypeContract
  • QualificationBA/BSc/HND
  • Experience2 – 4 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

Job Purpose:

The job holder is responsible for effective and strategic coordination and execution of ‘Parent & Child’ project initiatives. This is a special Brand Asset driven towards differentiating the Britam Health offering through creation of an ecosystem that promises to walk the parenting journey with parents/guardians. 

Key responsibilities:

  • Content Planning and Management:
  • Collaborate with defined internal and external partners to develop a content plan calendar and subsequent execution of the same.
  • Copywriting and editing of content received from partners and ensure packaging of the same. 
  • Manage and coordinate all initiatives related to the Parent & Child workshop. This includes Customer communications, advertising & PR, experiential activities in liaison with the Health Team and marketing team. 
  • Liaise with the internal & external partners to ensure timely execution of projects. 
  • Provide daily/weekly status updates.
  • Work with business development teams to develop communication materials for approved customer initiatives.
  • Take the lead in planning and executing launch events and campaigns.
  • Monitor and report on the Assets performance to ensure execution is as per the approved plans.
  • Provide leads to Business Development Teams and Financial Advisor teams for sales conversion.
  • Cost management to ensure all projects are completed within the allocated budget.
  • Digital & Messaging Channels Management:
  • Co-ordinate the implementation of digital capabilities, such as planning and buying, search, optimization and data analytics to support growth of the platform.
  • Working alongside Senior Stakeholders, Digital Team, IT Tech Team and the business unit marketing leaders, establish a best of breed approach to the use of marketing technology.
  • Work closely with the Digital Product teams from different business units (Life/Health/Asset Management) to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts
  • Lead the analytics and reporting function in digital campaigns with a focus on optimization.
  • Establish best practices around the use of data and analytics to inform communication campaigns effectiveness and lead our overall approach to use of digital tactics to keep the platform dynamic.
  • Analyze data to identify areas of improvement and optimize communication campaigns for maximum reach.
  • Stay up-to-date on latest industry trends and best practices in digital marketing and incorporate into campaigns as appropriate
    Message Management.
  • Responsible for the collation and curation of all content related to the Parent & Child workshop. 
  • Conduct monthly content audits to ensure content is up to date.
  • Create always-on content together in conjunction with the health team and marketing team. 
  • Enhance usability, design, content and conversion of all platforms that maybe developed for this asset.
  • Devise, implement and manage effective social media marketing campaigns and trends.
  • Design internal communication materials i.e., emailers, e-shots, flyers.

Key Performance Measures:

  • As described in your Personal Scorecard.

Knowledge, experience and qualifications required

  • Bachelor’s degree in Communication and Marketing or a related field.
  • 2- 4 years working experience.
  • Proven experience in the communication industry.
  • Design/graphic skills will be an added advantage.

Technical/ Functional competencies:

  • Excellent customer service skills.
  • Strong analytical skills and good knowledge of excel.
  • Knowledge in Diversity management.
  • Ability to drive change.
  • Ability to communicate effectively. 
  • Stakeholder Management.
  • Basic blogging knowledge and skills.
  • Report writing-ability to develop reports. 
  • Strategic Planning.
  • Strong project management and organizational skills.
  • Decision making – ability to make strategic decisions in a timely and effective manner. 
  • High moral and ethical standing.
  • Highly motivated.

Method of Application

Interested and qualified? Go to Britam on britam.taleo.net to apply

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