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SEO/Digital Marketing Specialist Job – ( Salary RangeKSh 50,000 – KSh 100,000/month) APPLY NOW

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 3 – 5 years
  • Location Nairobi
  • Job Field Media / Advertising / Branding 
  • Salary Range KSh 50,000 – KSh 100,000/month

Our client is emerging as the face of modern innovation and techno-savvy, empowering businesses, and operations. The company provide IT software solutions to organizations and has an established track record of excellent solutions that solve real-life problems faced by businesses in Healthcare, Hospitality and Retail. They are looking for an experienced SEO & Digital Marketing Specialist to join their team. The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels.

Responsibilities

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Develop and implement link building strategy.
  • Work with marketing teams to drive SEO in content creation and content programming.
  • Design digital marketing materials
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify critical conversion points and drop off points and optimizes user funnels.

Requirements and Skills

  • Proven hands-on SEO & digital marketing experience, particularly within tech industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge and hand-on skills in both static and motion graphics design

Method of Application

Interested and qualified candidates should apply using the Apply Now button below.

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