- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 – 5 years
- Location Nairobi
- Job Field Media / Advertising / Branding
- Salary Range KSh 50,000 – KSh 100,000/month
Our client is emerging as the face of modern innovation and techno-savvy, empowering businesses, and operations. The company provide IT software solutions to organizations and has an established track record of excellent solutions that solve real-life problems faced by businesses in Healthcare, Hospitality and Retail. They are looking for an experienced SEO & Digital Marketing Specialist to join their team. The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels.
Responsibilities
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement link building strategy.
- Work with marketing teams to drive SEO in content creation and content programming.
- Design digital marketing materials
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop off points and optimizes user funnels.
Requirements and Skills
- Proven hands-on SEO & digital marketing experience, particularly within tech industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge and hand-on skills in both static and motion graphics design
Method of Application
Interested and qualified candidates should apply using the Apply Now button below.
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