- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience2 years
- LocationKiambu
- Job FieldData, Business Analysis and AI , Sales / Marketing / Retail / Business Development
Sales Analyst
Reporting to the Commercial Operations and Analytics Manager, the Sales Analyst is responsible for executing the following key responsibilities:
Product Analysis
- Track the growth in the overall variety of products offered and revenue achievement on category focus (Fresh/FMCG), product focus, SKU focus, value focus and assortment focus
- Identify frequently co-purchased products to inform marketing and bundling strategies
- Compare predicted orders with actual orders to measure projection accuracy
- Track the success rate of predicted orders leading to actual sales to help in behavior change management leading to performance improvement
Sales Efficiency
- Efficient clustering to ensure all newly created outlets fall within the correct clusters that enables the most efficient service
- Configure and manage any external tools used by the sales team to undertake any sales initiative (kobo for pricing surveys etc.)
Learning and Development
- Develop automated dashboards to reduce the manual updating of reports
- Growth in industry knowledge and understanding of the various analytical tools and systems
Permanent Journey Plan
- Ensure that sales agents have correct journey plans at the beginning of each week to help align the agents with the current business focus
- Help in simulation of incentives for various product categories.
- Analyze the trends in customer behavior and advice Territory Managers on key customers to focus on in terms of retention and onboarding.
Data Analysis
- Monitor and analyze competitive activities, customer data, and market trends and share with the Territory Managers to improve segmentation and targeting
- Contribute to the development of sales plans and objectives by recommending actionable insights to Territory Managers based on existing data on performance of their clusters
- Determine sales potential and make recommendation to the Territory Managers and Commercial Operations and Analytics Manager on areas improvement or growth
- Analyze sales data to identify trends and insights on overall order generation with a bid to offer data-based recommendations to grow order generation
- Analyze sales data to identify trends and insights on product assortment with a bid to offer data-based recommendations to grow assortment per customer
- Analyze Fresh customers trends to identify insights on how to grow and improve their share and retention
Reporting
- Prepare daily, weekly and monthly sales reports for the Territory Managers to guide them on performance of various initiatives
- Prepare and delivery of adhoc reports as requested by the sales team
- Collate and disseminate feedback gathered to the Territory Managers with areas of improvement and opportunities to uplift sales performance and that of their teams
Academic And Professional Qualifications
- Bachelor’s degree in Data Analytics, or numeric related disciplines preferred
Relevant Skills and Experience
- 2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment
- Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
- Strong communication skills, with the ability to present complex data insights to various stakeholders
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
- Self-motivated and proactive in seeking solutions and identifying opportunities for category growth
- Familiarity with e-commerce platforms and market research tools is a plus
Method of Application
Interested and qualified? Go to Twiga Foods on twiga.applytojob.com to apply.