Latest Sales & Marketing Jobs In Kenya

Sales Analyst At Twiga Foods – APPLY NOW

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 years
  • LocationKiambu
  • Job FieldData, Business Analysis and AI  , Sales / Marketing / Retail / Business Development 

Sales Analyst
Reporting to the Commercial Operations and Analytics Manager, the Sales Analyst is responsible for executing the following key responsibilities:
Product Analysis

  • Track the growth in the overall variety of products offered and revenue achievement on category focus (Fresh/FMCG), product focus, SKU focus, value focus and assortment focus
  • Identify frequently co-purchased products to inform marketing and bundling strategies
  • Compare predicted orders with actual orders to measure projection accuracy
  • Track the success rate of predicted orders leading to actual sales to help in behavior change management leading to performance improvement

Sales Efficiency

  • Efficient clustering to ensure all newly created outlets fall within the correct clusters that enables the most efficient service
  • Configure and manage any external tools used by the sales team to undertake any sales initiative (kobo for pricing surveys etc.)

Learning and Development

  • Develop automated dashboards to reduce the manual updating of reports
  • Growth in industry knowledge and understanding of the various analytical tools and systems

Permanent Journey Plan

  • Ensure that sales agents have correct journey plans at the beginning of each week to help align the agents with the current business focus
  • Help in simulation of incentives for various product categories.
  • Analyze the trends in customer behavior and advice Territory Managers on key customers to focus on in terms of retention and onboarding.

Data Analysis

  • Monitor and analyze competitive activities, customer data, and market trends and share with the Territory Managers to improve segmentation and targeting
  • Contribute to the development of sales plans and objectives by recommending actionable insights to Territory Managers based on existing data on performance of their clusters
  • Determine sales potential and make recommendation to the Territory Managers and Commercial Operations and Analytics Manager on areas improvement or growth
  • Analyze sales data to identify trends and insights on overall order generation with a bid to offer data-based recommendations to grow order generation
  • Analyze sales data to identify trends and insights on product assortment with a bid to offer data-based recommendations to grow assortment per customer
  • Analyze Fresh customers trends to identify insights on how to grow and improve their share and retention

Reporting

  • Prepare daily, weekly and monthly sales reports for the Territory Managers to guide them on performance of various initiatives
  • Prepare and delivery of adhoc reports as requested by the sales team
  • Collate and disseminate feedback gathered to the Territory Managers with areas of improvement and opportunities to uplift sales performance and that of their teams

Academic And Professional Qualifications

  • Bachelor’s degree in Data Analytics, or numeric related disciplines preferred

Relevant Skills and Experience

  • 2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment
  • Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
  • Strong communication skills, with the ability to present complex data insights to various stakeholders
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
  • Self-motivated and proactive in seeking solutions and identifying opportunities for category growth
  • Familiarity with e-commerce platforms and market research tools is a plus

Method of Application

Interested and qualified? Go to Twiga Foods on twiga.applytojob.com to apply.

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