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Retail LPG Category Manager At Vivo Energy – APPLY NOW

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience3 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Job Purpose:

  • To drive growth and profitability objectives for this category
  • To drive the implementation and execution of Retail LPG initiatives on the forecourts and lead delivery of the LPG category plans
  • Address all the day-to-day issues on LPG & Sales Team
  • Ensure profitability increase of the LPG category for Vivo Energy Kenya

Principles and accountabilities:

  • Manage the implementation of LPG activities in the Retail network. Address all the day-to-day issues and ensure the profitability of the LPG business.
  • Lead the implementation of LPG initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP.
  • Support and assist in the development of OU LPG category plan, and ensure these plans are effectively implemented consistently across the network.
  • Monitor LPG performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing team.
  • Provide coaching/training/motivation of Retailers and site staff on LPG
  • Compile and present LPG performance data and results analysis.
  • Create a retailer Mind shift on LPG business through robust business strategies with retailers.
  • Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives on LPG at retail sites;
  • Availability – Making sure Afrigas availability at sites
  • Visibility – Create good Visibility of Afrigas at Site (Proper Merchandising, well-stocked cages, cage’s location at sites should be more customer-facing)
  • Active Selling – Active selling of Afrigas at sites. Retailer to have a dedicated LPG staff & home delivery
  • Drive Sell-out Growth Initiatives for Afrigas at site level by creating programs to motivate site staff to focus on LPG sales at forecourt.
  • Enhance Team Synergy between TMs/FBAMs/DSR/distributors.
  • Support Customer relationship management (CRM) between distributors & Retailers.
  • Support Execution of Afrigas marketing initiatives at sites
  • Ensure HSSE compliance in the LPG business

Requirements
Job Knowledge, Skills & Experiences:

  • A degree in Sales & Marketing
  • Minimum of 3 years’ experience in category management with an understanding of category management process would be an advantage
  • Strong background in merchandising, purchasing, financial analysis and stock control
  • Previous experience in retail operations is desirable
  • Previous sales/commercial experience is desirable
  • Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions

Method of Application

Interested and qualified? Go to Vivo Energy on apply.workable.com to apply.

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