- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding
Tasks & Responsibilities
- Develop, implement, and manage Google Ads campaigns across Search, Display, and YouTube to achieve company objectives
- Conduct thorough keyword research to inform campaign targeting, optimize ad groups, and identify new growth opportunities
- Write, test, and optimize ad copy to maximize CTR (click-through rate) and conversion rates
- Set up and monitor audience segmentation and targeting, leveraging custom audiences and retargeting strategies for improved relevance and engagement
- Perform ongoing campaign analysis, including tracking KPIs, preparing reports, and providing actionable insights
- Conduct A/B tests on ad creatives, targeting options, and bidding strategies to enhance campaign performance
- Collaborate with the marketing and analytics teams to align campaigns with broader marketing initiatives and ensure consistency in messaging
- Stay up-to-date with the latest Google Ads features, industry trends, and best practices to continuously improve our advertising approach
Requirements
- 3+ years of experience managing Google Ads campaigns across Search, Display, and YouTube, with proven success in scaling campaigns and improving ROI.
- Proven track record of managing monthly ad budgets of $20,000+ with a clear ability to optimize spending and maximize return on ad spend (ROAS).
- Expert proficiency in Google Ads tools, including Google Keyword Planner, Display Planner, and Google Ads Editor.
- Advanced skills in keyword research and ad group optimization, with hands-on experience creating high-performing keyword strategies and identifying profitable long-tail keywords.
- Strong copywriting skills for Google Ads, with experience in crafting compelling ad text that improves click-through rates (CTR) and conversions.
- Experience in A/B testing ad copy, creative, and targeting options to enhance performance, with data-driven decisions based on split-test results.
- Ability to set up and analyze conversion tracking through Google Analytics, Google Tag Manager, and Google Ads to measure campaign success and make data-informed adjustments.
- Advanced understanding of audience segmentation, including custom audiences, lookalike audiences, and retargeting techniques for improved engagement and relevance.
- Proficiency with Google Analytics and Google Data Studio for creating comprehensive campaign reports and dashboards that showcase key metrics and actionable insights.
- Familiarity with automated bidding strategies and manual bid adjustments for optimizing campaign performance based on goals, whether it’s CPA (Cost Per Acquisition) or ROAS.
- Experience in integrating Google Ads campaigns with broader marketing strategies, ensuring alignment with branding and messaging across channels.
Benefits
Work on a platform contributing to real-world environmental impact
- Collaborative, mission-driven team with opportunities for growth
- Flexible working environment, with options for remote work
- Competitive salary and benefits package
Method of Application
Interested and qualified? Go to DGB Group on jobs.workable.com to apply.
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