- Job TypePart Time
- QualificationBA/BSc/HND
- Experience
- LocationNairobi
- Job FieldMedia / Advertising / Branding
Our client, a consultancy firm handling tech, product development and digital marketing seeks to recruit a Digital Marketing Specialist. The Job holder will be responsible for developing and implementing successful digital marketing strategies to promote business and drive lead generation.
Responsibilities:
- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Qualifications:
- Bachelor’s degree in Marketing, Communications or related field
- Proven experience in digital marketing and extensive experience in managing in-house digital performance marketing at technology companies
- Highly proficient in using digital ads platforms such as Google Ads, Twitter Ads
- Experience managing Ad Networks for acquisition campaigns.
- Familiarity with content generation including copywriting
- Experience working with E-commerce platforms will be an added advantage.
- Expertise handling performance marketing deliverables for social media
- The individual also needs to be good with PPC ads; know how to target the right ads
- Ability to manage an ads budget.
- Creative thinker
- Willingness to learn
- Self starter and self managing
- Excellent communication skills and ability to work effectively in a collaborative team environment
Method of Application
Interested candidates should submit their detailed CVs to recruitment@bollard.co.ke indicating ‘Digital Marketing Specialist’ as the subject line.
Only shortlisted candidates will be contacted.