THE JOB
- The Digital Marketing Assistant will support the company’s online presence by managing social media, assisting with digital campaigns, and ensuring engagement with the target audience.
MAIN TASKS AND RESPONSIBILITIES.
- Carry out research on key target audiences for company online and social media campaigns.
- Work with the creative team to develop suitable content and materials for the company’s Google Business Profile and social media pages.
- Post content on Google Business Profile and social media platforms to maintain an active online presence.
- Collaborate with the IT and marketing teams to plan and execute online promotional campaigns.
- Monitor social media activity and engagement, responding to comments and messages to keep the company’s target audience engaged.
- Assist in SEO optimization, Google Ads, and social media advertising to enhance brand visibility.
- Track and report on digital marketing performance metrics to guide strategy improvements.
- Participate in other marketing-related initiatives as needed.
QUALIFICATIONS
The ideal candidate should have:
- Diploma/Degree in Marketing, Digital Marketing, Communications, or a related field.
- Experience in social media management and content creation.
- Knowledge of SEO, Google Analytics, and online advertising is an advantage.
- Strong writing skills and creativity for developing engaging marketing content.
- Basic understanding of graphic design tools (Canva, Photoshop, or similar).
- Ability to work independently and as part of a team.
THE RIGHT PERSON FOR THE JOB
The ideal candidate should possess the following skills and competencies:
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office and digital marketing tools.
- Strong analytical and problem-solving skills.
- Time management and ability to meet deadlines.
WHAT WE ARE OFFERING
A competitive salary based on experience and qualifications.
Method of Application
Send CV only to recruitment@careeroptionsafricagroup.com by 10/03/2025 subject heading, as DIGITAL MARKETING ASSISTANT- KENYA
Candidates who do not hear from us by this date should consider their applications unsuccessful.
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