- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience5 – 8 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding
Job Description
Cluster Marketing & Communications Manager
- Your leadership as the Cluster Marketing & Communications Manager will guide the Digital, Marketing and Communications strategies at Fairmont The Norfolk and Fairmont Mara Safari Club.
What is in it for you:
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to the Cluster General Manager, responsibilities and essential job functions include but are not limited to the following:
- Serve as the hotels’ primary brand ambassador, ensuring that brand guidelines are in place and updated regularly as needed.
- Develop and execute the hotels’ marketing and communication strategies, managing a direct team and working in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
- Build brand partnerships and generate consumer event activations at the property level.
- Plan and execute multiple media events per year, ranging from restaurant launches, packages, media familiarization trips, etc….
- Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
- Plan and oversee the hotel’s advertising and promotional activities.
- Develop promotional materials, which including printed and digital collaterals.
- Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
- A key member of the crisis communications team of the hotels.
- Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
- Manage PR and relevant agencies for ad hoc projects and campaigns.
- Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
- Work with ACCOR digital marketing teams to develop compelling consumer and media content.
- Submit reports as required to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.
Qualifications
Your experience and skills include:
- Minimum 5 – 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
- Excellent English written and verbal communication skills required.
- Proficiency in Word, Excel, and Database management software.
- The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
- Must be able to work well under pressure and manage stakeholder expectations of from each property.
- University education preferred.
- Experience with/contacts within UAE/Kenya media marketplace are an asset.
- Arabic language and written skills is an asset.
- Marketing and PR agency experience is an asset.
- Understanding loyalty and customer relationship management.
- Strong communication skills across variety of platforms and on all levels.
- Market research capabilities for competitor reviews.
- Outstanding English skills in written and verbal.
- Dynamic and confident individual.
- Good time management and prioritising capabilities.
- Ability to work under pressure and tight deadlines.
- Team player with positive attitude.
- Strong attention to detail and the production of high quality work.
- Should display personal drive to succeed and achieve.
- Project management skills.
Method of Application
Interested and qualified? Go to Fairmont Hotels & Resorts on jobs.smartrecruiters.com to apply.