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Brand Experience & Activation Leader At Tatu City Limited – APPLY NOW

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience6 years
  • LocationNairobi
  • Job FieldMedia / Advertising / Branding 

JOB DESCRIPTION

  • The Brand Experience & Activation Leader performs a critical role within the Marketing and Communications team by promoting, activating and defending Tatu City brands at events, in buildings, and across our digital channels.

RESPONSIBILITIES:

  • Manage our catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.
  • Work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.
  • Ensure our physical spaces (offices and sales centres) are on-brand and optimized to drive sales and positive brand experiences.
  • Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.
  • Manage teams of casual workers to construct, erect and assemble branding assets at events.
  • Create brand activation plans and site maps for events to be reviewed and approved by the Head of Marketing & Communications.
  • Work with the Sales team and other members of the Marketing & Communications Team to Research and plan our participation in relevant industry events.
  • Lead a team of brand champions/ambassadors (inhouse or agency) to create powerful brand experiences for Tatu City at events and activation venues such as at shopping malls, festivals, airports, etc. to generate new sales leads.
  • Conduct regular training and on-site supervision of brand champions/ambassadors.
  • Conduct post-activation evaluations and analysis to measure the success of activations and event participation against predefined KPIs and identify areas for improvement.
  • Organize and manage select internal brand experience events for employees and other stakeholders.

REQUIREMENTS

Hard skills and experience:

  • Bachelor’s degree in Marketing, Business Administration, Media Studies or other related fields.
  • At least 6 years’ experience in marketing, event management, brand activation.
  • Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.
  • Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.
  • Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.
  • Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.
  • Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.
  • Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.
  • Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.
  • Strong communication skills to coordinate with internal teams, external partners, and vendors.

Method of Application

Please submit your updated resume to Brandactivationrole@tatucity.com and indicate ‘Brand Experience & Activation Leader’ in the subject line by 8 June 2024.

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