- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- LocationNairobi
- Job FieldMedia / Advertising / Branding
Job Purpose:
The Brand Builder will take ownership of developing and strengthening the brand identity in the marketplace. As a Brand Builder, you will be responsible for crafting and executing comprehensive strategies to enhance brand awareness, perception, and loyalty among our clients target audience. You will work closely with cross-functional teams to ensure that our clients brand remains consistent and resonates with customers across all touchpoints.
Key Responsibilities:
- Manage and execute overall marketing activities as per the Global Brands plans set by the Business Development Manager.
- Work with the relevant marketing agencies on the execution of marketing activities.
- Prepare and implement marketing campaign strategies with the Business Development Manager.
- Managing and motivating a team of sales executives to deliver departmental objectives within the marketing department.
- Liaise with Business Development Manager for current and future marketing activities.
- Provide continuous support to clients for all sales functions.
- Analysis of commercial targets with marketing activities regularly.
- Keep up appropriate POSM stocks, and production of local POSM.
- Allocation of promotional merchandise to customers regularly.
- Regular trade visits at both On-trade and Off-trade venues.
Qualifications and Skills:
- University graduate with a recognized degree in the business / marketing related field.
- At least 3 years commercial or marketing experience in the business of beverages or FMCG.
- Experience from alcohol selling companies an added advantage.
- Experience dealing with the on-trade universe.
- Work with Managers and Directors of various Hotels /restaurants, Bars & Clubs.
- Work with the Sales team efficiently.
- Team player.
- Should be aware of competition activities, wine & spirits culture/ night life and well versed with Alcohol laws in Kenya.
Technical skills:
- Computer literacy a must.
- Reporting and management skills a must.
- Analytical skills to forecast and identify trends and challenges.
Personal skills:
- Excellent written and oral communication skills; ability to embody the Brands in public events.
- Team player, builds effective relationships up, down and across the organization.
- Extrovert and enjoy night life, like going out in on trade outlets (restaurants, bars, clubs and Hotels).
- Good leadership skills.
- Fast Learner.
- Willingness to work long hours at events.
Competences:
- Action-oriented.
- Drive for results.
- Customer focus.
- Strategic agility.
- Creativity.
Method of Application
Interested and qualified? Go to Gap Recruitment Services Limited on www.careers-page.com to apply.