Senior Lifecycle Marketing Specialist At Tala (formerly InVenture) – APPLY NOW

• Job TypeFull Time
• QualificationBA/BSc/HND
• Experience5 years
• LocationNairobi
• Job FieldSales / Marketing / Retail / Business Development 

What you’ll do

• Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
• Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
• Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and  drive outsized ROI
• Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
• Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
• Execute on lifecycle marketing campaigns per requests of stakeholders
• Problem solve in real time to address service interruptions impacting customers
• Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
• Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
• Manage, develop, coach, and motivate team members in a highly engaged, high performance culture

What you’ll need

• Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
• Hands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)
• Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queries
• Passion for analysis of results; intermediate SQL knowledge strongly preferred
• Data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
• Passionate about data QA and finding the “why” behind data discrepancies 
• Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitask
• Strong attention to detail and project management skills with ability to organize and manage multiple projects simultaneously
• Effective communicator with a collaborative, can-do attitude
• Proven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.
• Analytically minded; able to effectively communicate analysis results to drive decisions
• Experience writing clear, compelling copy
• Experience with HTML and CSS
• Cross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and India

Method of Application

Interested and qualified? Go to Tala (formerly InVenture) on jobs.lever.co to apply.