The Digital Marketer is in charge of developing, implementing, tracking and optimizing digital marketing roles and responsibilities across our digital channels.
Main Responsibilities and Accountabilities
- Develop daily content for social media platforms (Facebook, Instagram, Twitter, etc.).
- Create engaging posts, reels, and videos tailored to our target audience.
- Collaborate with the team to brainstorm, execute new content ideas and optimize user experience.
- Monitor trends and incorporate them into content strategy to increase engagement.
- Edit and enhance videos for various social media channels.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Monitor and optimize conversion rates
- Measure, analyze, and report campaign performances as the basis for data-driven marketing decisions
- Website Management
- Participate in all aspects of marketing/special events planning and execution – market activations and fairs.
- Undertake any other work-related duties as allocated
Qualifications and Requirements
- Diploma or bachelor’s degree in Digital Marketing, IT or related field.
- Minimum of 3 years of proven experience as a digital marketing personnel.
- Demonstrable experience leading and managing email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Excellent skills in creating, writing, editing (photo/video/text) content
- Proficient in the use of key social media marketing tools
- Knowledge of CRM tools, Google AdWords, and online analytics.
- Basic knowledge of video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva).
- Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage
- Strong analytical and interpersonal skills
Method of Application
Interested and qualified? Go to Magnate Ventures on forms.gle to apply
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