- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience3 years
- LocationNairobi
- Job FieldSales / Marketing / Retail / Business Development
Job Purpose:
- To drive growth and profitability objectives for this category
- To drive the implementation and execution of Retail LPG initiatives on the forecourts and lead delivery of the LPG category plans
- Address all the day-to-day issues on LPG & Sales Team
- Ensure profitability increase of the LPG category for Vivo Energy Kenya
Principles and accountabilities:
- Manage the implementation of LPG activities in the Retail network. Address all the day-to-day issues and ensure the profitability of the LPG business.
- Lead the implementation of LPG initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP.
- Support and assist in the development of OU LPG category plan, and ensure these plans are effectively implemented consistently across the network.
- Monitor LPG performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing team.
- Provide coaching/training/motivation of Retailers and site staff on LPG
- Compile and present LPG performance data and results analysis.
- Create a retailer Mind shift on LPG business through robust business strategies with retailers.
- Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives on LPG at retail sites;
- Availability – Making sure Afrigas availability at sites
- Visibility – Create good Visibility of Afrigas at Site (Proper Merchandising, well-stocked cages, cage’s location at sites should be more customer-facing)
- Active Selling – Active selling of Afrigas at sites. Retailer to have a dedicated LPG staff & home delivery
- Drive Sell-out Growth Initiatives for Afrigas at site level by creating programs to motivate site staff to focus on LPG sales at forecourt.
- Enhance Team Synergy between TMs/FBAMs/DSR/distributors.
- Support Customer relationship management (CRM) between distributors & Retailers.
- Support Execution of Afrigas marketing initiatives at sites
- Ensure HSSE compliance in the LPG business
Requirements
Job Knowledge, Skills & Experiences:
- A degree in Sales & Marketing
- Minimum of 3 years’ experience in category management with an understanding of category management process would be an advantage
- Strong background in merchandising, purchasing, financial analysis and stock control
- Previous experience in retail operations is desirable
- Previous sales/commercial experience is desirable
- Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions
Method of Application
Interested and qualified? Go to Vivo Energy on apply.workable.com to apply.