Latest Sales & Marketing Jobs In Kenya

Marketing Officer Job At Card Group East Africa Ltd

Job Summary

Our client, a retail and distribution company, is looking for a Marketing Officer who Must have Retail/FMCG marketing experience – promotions and branding in stores and malls to join their growing team.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Location: Ngong road, Nairobi

Job Summary:
●    Build brand and raise brand awareness for the company’s product offerings – cards, sweets, toys and party items
●    Track and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing material is in line with the respective brand identity.

Key Responsibilities & Duties

Brand Positioning

●    Analyze brand positioning and consumer insights
●    Translate brand elements into plans and go-to-market strategies
●    Lead creative development to motivate the target audience to “take action”
●    Establish performance specifications, cost and price parameters, market applications and sales estimates
●    Measure and report performance of all marketing campaigns, and assess ROI and KPIs
●    Monitor market trends, research consumer markets and competitors’ activities
●    Oversee new and ongoing marketing and advertising activities
●    Monitor product distribution and consumer reactions
●    Devise innovative growth strategies
●    Leverage customer insight data to refine brand management.
●    Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
●    Help promote uniformity and consistency of company brands.

Marketing Strategy
●    Develop strategies and tactics to get the word out about the company’s products and drive qualified traffic to the respective distribution channel (supermarkets and retail stores)
●    Deploy successful marketing campaigns and own their implementation from ideation to execution
●    Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
●    Produce valuable and engaging content for the company’s online platforms that attracts and converts the target groups
●    Build strategic relationships and partner with key industry players, agencies and vendors
●    Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
●    Coordinate marketing copy for brands
●    Craft and send regular newsletters/texts with brands’ updates
●    Measure and report on the performance of marketing campaigns (ROI), gain insight and assess against goals
●    Analyze consumer behavior and adjust email and advertising campaigns accordingly
●    Monitor social media pages and address clients’ queries
●    Gather customer feedback to inform sales and management team

Key Requirements
●    Must have retail/FMCG marketing experience – promotions and branding in stores and malls
●    Can comfortably negotiate with the supermarkets/stores/malls on branding
●    Proven ability to develop brand and marketing strategies and communicate recommendations to management
●    Extensive knowledge in a wide range of marketing functions such as branding, promotions, communications, digital marketing, advertising and social media.
●    Experience in identifying target audiences and devising effective campaigns
●    Familiarity with B2C advertising campaigns
●    Excellent understanding of the full marketing mix
●    Strong analytical skills partnered with a creative mind
●    Data-driven thinking and an affinity for numbers
●    Outstanding communication skills
●    Up-to-date with latest trends and marketing best practices
●    Familiarity with SEO/SEM and Google Analytics
●    Experience with marketing campaigns on social media
●    Degree in Marketing or relevant field

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